Course description

This Influencer Marketing course teaches you how to build successful influencer partnerships in today’s creator economy.

You will learn how to develop an influencer marketing strategy, identify the right influencers (micro, macro, and nano), vet them properly, negotiate deals, create effective campaign briefs, manage collaborations, track performance, and measure ROI.

The course covers different types of influencer campaigns (gifting, paid partnerships, affiliate, ambassador programs), legal aspects (disclosure, contracts), platform-specific strategies (Instagram, TikTok, YouTube, LinkedIn), and how to combine influencer marketing with other channels like paid ads and content marketing.

You will work on practical projects including building an influencer outreach list, creating campaign briefs, managing a mock influencer campaign, and analyzing campaign results.

What will i learn?

  • Develop a complete influencer marketing strategy Find and vet suitable influencers for any brand Create professional campaign briefs and contracts Negotiate fair deals with influencers Manage influencer campaigns from start to finish Measure influencer campaign performance and ROI Avoid common pitfalls and legal issues Build long-term influencer relationships

Requirements

  • Basic understanding of social media marketing
  • Access to social media platforms
  • No prior influencer marketing experience required

Frequently asked question

Yes. It starts with the basics and moves to advanced campaign management.

Yes. The course covers strategies for micro, macro, and nano influencers.

No. You will learn both paid and non-paid (gifting, affiliate, barter) approaches.

Samuel Asogbon

Lead Technical Instructor & Software Engineer

Hi, I'm Samuel Asogbon a Software Engineer focused on engineering digital solutions that solve real-world problems. My expertise lies in turning complex concepts into seamless web and mobile experiences. Whether I am architecting gamified learning platforms, building modular task management systems, or developing cross-platform mobile apps, I rely on a robust tech stack that includes React, Flutter, Node.js, and PHP.I approach software development from a full-cycle perspective: designing intuitive interfaces in Figma, building secure RESTful APIs, and managing database architecture. For me, coding isn't just about writing syntax; it is about creating scalable, high-performance products that drive engagement, streamline workflows, and deliver tangible value.

₦50000

₦60000

Lectures

20

Quizzes

5

Skill level

Intermediate

Expiry period

2 Months

Certificate

Yes

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